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2020年佛山市禪城區科技服務超市商業計劃書DOC

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基本簡介
科技服務業是指運用現代科技知識、現代技術和分析研究方法,以及經驗、信息等 要素向社會提供智力服務的新興產業,主要包括科學研究、專業技術服務、技術推廣、 科技信息交流、科技培訓、技術咨詢、技術孵化、技術市場、知識產權服務、科技評估 和科技鑒證等活動。科技服務業是現代服務業的重要組成部分,是推動產業結構升級優 化的關鍵產業。 本文首先對國內外科技服務業發展狀況及禪城區科技服務業需求情況進行了調查, 發現當前各級政府都積極推動科技服務業的發展,禪城區整體科技創新氛圍也較為活 躍,產業基礎扎實,但區內未建有較為完善的公平科技信息平臺,科技服務的技術、人 才、信息和資金等資源尚未實現有效合理配置,科技信息資源難以共享,導致科技服務 機構獲取信息困難、處理信息的能力也較低,技術來源有限,區內科技企業與服務機構 有時也存在無法對接的現象,不能滿足科技服務業的發展要求。禪城區科技服務超市項 目就是在此背景下提出來的,該區希望通過該項目的實施,整合多方科技服務資源,逐 步實現科技服務的網絡化和規模化,助力企業加快科技成果轉化,促進禪城產業發展轉 型升,推動地方經濟發展。 本文作為商業計劃書,在實施建立禪城區科技服務超市平臺之前,對項目進行了詳 細外部環境分析、內部環境分析、市場分析、競爭性分析和 SWOT 分析,在此基礎上對 項目建設方案和施工組織設計也做了充足的論述,并對項目的投資估算和效益分析,也 對項目可能出現的風險進行界定、分析和防范,通過以上的論述和分析,得出本項目建 設是可行的,具備一定投資價值的結論。 關鍵詞,科技服務;超市;商業計劃書Abstract Science and Technology Service is an emerging industry which provides intellectual services to our society with modern knowledge of science and technology, modern analysis methods and technologies, experience and information. Scientific research, professional technique service, technology promotion, scientific and technical information communication, scientific and technical training, technology consulting, technology incubation, technology market, intellectual property services, technology assessment and science and technology authentication are included. Science and Technology Service, which is a key industry in the promotion of upgrading industrial structure, is an important part of modern service industry. In this dissertation, I have researched the development of Science and Technology Service at home and abroad and the demand of it in Chancheng District. I’ve found that the local governments had actively promoted the development of Science and Technology Service. In Chancheng, the atmosphere of scientific and technological innovation is active, and the industrial base is solid. But the complete fair scientific and technological information platform has not been found. The sources of Science and Technology Service, which include technology, qualified personnel, information and capital, have not been allocated efficiently. And the scientific and technological information is shared hardly. As a result, it is hard for the scientific and technological service firms to get information; the abilities to deal with information is not enough; the sources of technology is limited. The scientific and technological firms can’t contact withthe service organization, and the demand ofdeveloping Science and Technology Service can’t be meet. In this background, business plan of science and technology service supermarket in Chancheng District Foshan City has put forward. With the implement of the service project, the sources of science and technology service will be integrated, networked and the scale will be increased. It can help the enterprises to transform their achievements more quickly; help the Chancheng District to transform and upgrade industry; and help to promote the local economic development.III As a business plan in this dissertation, before the implement of science and technology service supermarket platform in Chancheng, series of analyses and researches have been made. Firstly, External and internal environmental analysis, market analysis, competitive analysis and SWOT analysis have been made. Secondly, project construction has been researched. The invest estimation, benefit analysis, risk identification and prevention have also been made. Based on the analysis and discussion above, this project is workable and valued to invest. Key words: Science and Technology Service; Supermarket; Business Plan目錄 摘要..............................................................................................................................................I Abstract ...................................................................................................................................... II 目錄............................................................................................................................................IV 圖表目錄.....................................................................................................................................VI 第一章 緒論................................................................................................................................. 1 1.1 選題背景及研究意義 ........................................................................................................ 1 1.1.1 選題背景 .............................................................................................................. 1 1.1.2 研究意義 .............................................................................................................. 5 1.2 文獻綜述......................................................................................................................... 6 1.3 研究內容和研究方法 ........................................................................................................ 7 1.3.1 研究內容 .............................................................................................................. 7 1.3.2 研究方法 .............................................................................................................. 8 第二章 環境分析及市場調研....................................................................................................... 9 2.1 環境分析.......................................................................................................................... 9 2.1.1 宏觀環境分析 ....................................................................................................... 9 2.1.2 微觀環境分析 ......................................................................................................11 2.2 禪城區科技服務業市場調查.............................................................................................11 2.2.1 禪城科技服務業現狀............................................................................................12 2.3.2 禪城區科技服務需求調研 ....................................................................................16 2.3 本章小結.........................................................................................................................21 第三章 項目與承建運營單位 .......................................................................................................22 3.1 項目概況.........................................................................................................................22 3.1.1 項目特色 .............................................................................................................22 3.1.2 項目建設目標 ......................................................................................................24 3.1.3 建設內容 .............................................................................................................24 3.2 項目承建運營單位及服務能力 ........................................................................................27 3.2.1 項目承建單位的基本情況.....................................................................................27 3.2.2 承建單位的服務能力分析.......................................................................................27 3.3 項目團隊外腦..................................................................................................................28 3.4 項目 SWOT 分析.............................................................................................................28 3.4.1 SWOT 分析..........................................................................................................28 3.4.2 SWOT 矩陣分解及應對策略 ...................................................................................30 3.5 本章小結.........................................................................................................................32 第四章 項目市場定位與推廣策略...............................................................................................33 4.1 市場細分及目標市場 .......................................................................................................33 4.2 項目市場定位.................................................................................................................33 4.3 推廣策略.........................................................................................................................34 4.4 本章小結.........................................................................................................................36 第五章 項目運營設計..................................................................................................................37 5.1 項目的運營組織 ..............................................................................................................37V 5.2 項目運營方案..................................................................................................................38 5.2.1 運營模式.............................................................................................................38 5.2.2 盈利模式.............................................................................................................39 5.2.3 盈利點分析..........................................................................................................39 5.3 本章小結.........................................................................................................................40 第六章 財務預測及分析.............................................................................................................41 6.1 項目投入資金估算...........................................................................................................41 6.2 項目收益及費用支出估算 ................................................................................................43 6.2.1 環境假設及財務評價原則.....................................................................................43 6.2.2 項目收入預測 ......................................................................................................43 6.2.3 成本及費用支出預估............................................................................................45 6.2.4 項目損益分析......................................................................................................46 6.2.5 項目現金流分析...................................................................................................47 6.3 項目財務評價..................................................................................................................47 6.4 項目盈虧平衡分析...........................................................................................................49 6.5 財務敏感性分析 ..............................................................................................................51 6.6 本章小結.........................................................................................................................52 第七章 項目風險控制..................................................................................................................53 7.1 政策風險及應對策略 .......................................................................................................53 7.2 市場風險及應對策略 .......................................................................................................54 7.3 財務風險及應對策略 .......................................................................................................54 7.4 安全風險及應對策略 .......................................................................................................55 7.5 本章小結.........................................................................................................................55 結論............................................................................................................................................56
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